paradox <noun> 

a seemingly absurd or self contradictory statement or proposition that when investigated or explained may prove to be well founded or true 

This is why we chose the name we did. Who says good quality clothing has to have sky high price tags. Here at paradox we are breaking that mindset. Our goal is to provide you with on trend, great quality clothing with a price tag that won't cause you to cringe. 

                                                                                                            with love, paradox